Rob Rhinehart says that his company will leverage $635,000 in crowd-funding to get manufacturing up-and-running for Soylent, his food replacement product. With years of shelf-life, the dry powder is easy to store and transport, and it has everything a body needs to survive. Rhinehart's early adopters are quantified-self hipsters, but he has much, much bigger plans -- like solving the global food crisis.
