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In this Money Matters series, we’ll be outlining MSN Money’s survey of customer service – covering both the best and worst-ranked companies. The importance of a happy customer is almost too obvious to explain. Satisfied customers lead to repeat business, referrals, positive bottom lines, increased sales, and ultimately satisfied shareholders. So what happens when some of America’s biggest and most influential companies leave their customers with a bitter taste in their mouths? MSN Money’s fifth annual survey of customer service has ranked the top ten worst-ranked companies in their 2011 Customer Service Hall of Shame – four of which are financial institutions.
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