Companies from the hall of shame have blamed the products they sell or the services they offer as inherently frustrating. Don’t let the four financial institutions on the hall of shame list steer you in the wrong direction – on the contrary, banks can be liked. This year, USAA, which serves military families, was rated "excellent" by 62% of respondents for its customer service. It’s difficult to determine the reasons to blame certain companies for poor customer service, but maybe the stat we’ll reveal tomorrow will help you in making your decision.